Problem: How to measure visibility in AI search results?
As people consult ChatGPT for purchase decisions, brands and products that don't show in those replies are practically invisible to prospects.People are looking for brands or products related to your niche on ChatGPT, Gemini, or Claude. These AI assistants are becoming trusted sources people use to make purchase decisions like buying a device (e.g., Beats headphones) or hiring an AI consultancy (e.g., Runzbuzz).
Brands that are not recommended by AI assistants (e.g., ChatGPT, Gemini) risk losing prospects to competitors.
Solution: Measuring AI Visibility
AI Visibility refers to the frequency with which your brand (or products) show in ChatGPT (and other AI assistants) answers, often measured over time.Brands are interested to know how often they are recommended by ChatGPT and other AI assistants. AI assistants pull information from the web and use it along with the knowledge they have within their language models to provide these recommendations. This means that the results are likely to change over time (e.g., after a marketing campaign).
Why is measuring it not trivial?
Measurement, knowledge, and operation. People need to know how to run it properly in ChatGPT, define measurement metrics, and continuously monitor their brand's (or products') visibility.If someone wants to run it themselves, they might start by asking ChatGPT: What are the best 'niche’? If they have some knowledge about prompt engineering, they might use techniques like Chain of Thought (CoT). Still, all they are going to get is whether their brand is recommended by ChatGPT or not. They have to come up with a metric to measure the visibility. Hallucinations, name mismatches, and multilinguality have to be addressed.
Operational challenges also need to be tackled, like managing subscriptions and keys across multiple providers, using various models, ensuring consistency, storage, aggregation, and handling errors and timeouts.
How to use BuzzSense to measure AI Visibility?
We set up everything for your brand so you can start using the dashboards from day one.You will have a summary dashboard to view your brand's overall performance. This is suitable if someone wants an idea of the brand's overall visibility. We also show how well your brand is performing compared to your competitors. For experts, we provide detailed views with breakdowns across different dimensions to compare and assess your performance by provider, brand, and more.